You might find yourself applying for the jobs you want, however the jobs you want don't always want you.
BUT WHY?! You may scream in your head when on paper you tick all the boxes for the requirements of the job, but you just can't seem to land it.
Ever think that possibly the problem might be your personal branding?
Simply put, personal branding is the way in which you brand yourself. Think of yourself as a product which you are trying to sell, there is a lot that goes into making a product look perfect in order for the sales to justify the time and money put into the making of the product.
In order to successfully brand yourself you must first know who you are, what your preferences are, and how you are willing to present yourself to the world. All of this will lead to a successful personal brand.
You may ask yourself why personal branding is suddenly such an important part of today's working environment, and you are not wrong to ask such things. In a world of interconnectedness, where each and every one of us is connected in way or another through social media, it's easy to look just like everyone else and finding something unique to yourself becomes difficult.
The key personal branding is to stand out in a way which benefits yourself. It's in the way you speak, the way you walk, the way you wear your make-up and clothes, and most importantly, it's in the way you conduct yourself.